Work

All projects:

Local SEO·5 min read
Google MapsLocal SEO

Serwisokien.co. From zero to #1 in Warsaw on Google Maps, for free.

How a free Google Maps profile took a one-person window repair business from paid OLX ads to #1 in Warsaw, with a 176.6% YoY jump in leads.

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Local SEO·2 min read
EventsLocal SEO

Avrii at Intersolar. Free visibility inside Uber, Bolt and Freenow.

How a dedicated Google Maps profile put Avrii's booth in front of Intersolar visitors directly inside ride-hailing apps, at zero media cost.

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Construction·2 min read
Brand Support

3R Modular. Ongoing marketing support for a modular construction brand.

Website, video and LinkedIn presence for 3R Modular: building a consistent multi-channel brand for a modular construction company.

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Automation·4 min read
Reputation ManagementAI

An automated Google Maps review-response system for local service businesses.

How Make.com, Zapier, Google Sheets and an OpenAI assistant turned Google Maps review replies into a five-minute-a-week job.

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Reputation Management·4 min read
Crisis ManagementGoogle Maps

Managing a Google Maps review-bombing crisis for a personal brand.

A case study in crisis communication: how a coordinated negative-review attack was contained and reversed without a lawsuit.

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Local SEO·3 min read
Google MapsLocal SEO

360° photos and spherical video: an underused Google Maps growth lever.

Why 360° photography and spherical video on Google Maps can outperform standard photos 20-30x in views, for a one-off cost.

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Automation·4 min read
Paid MediaLocalization

Producing 120 translated ad creatives in a fraction of the usual time.

How a Figma and Google Sheets pipeline let Synexus.com produce ad creative in 8 languages 6-10x faster, with translators and designers working in parallel.

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MarTech·3 min read
No-CodeCRO

Synexus.com. Cutting landing page production from weeks to days.

How switching to a no-code landing page tool cut cost and turnaround time by up to 7x for a clinical trials recruitment site.

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Automation·3 min read
Content ProductionAI

Building an automated blog content engine with Make.com and ChatGPT.

How Make.com, ChatGPT, Airtable, Wordpress and Figma replaced a 5,000-15,000 PLN/month content team for a personal brand.

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Automation·4 min read
Lead GenAI

Turning Facebook Groups into a lead channel Meta Ads can't target.

How Devi and the ChatGPT API automated lead discovery and comment replies across dozens of Facebook Groups, at 106% average monthly ROI.

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Social Media·3 min read
Real-Time MarketingFacebook

Sopro Poland. A real-time marketing post that outperformed by 7-8x.

How one well-timed real-time marketing post, tied to a trending phrase, multiplied organic Facebook reach for Sopro Poland at zero media cost.

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Print & OOH·3 min read
BrandingPrint

Off the screen: print, billboards and out-of-home work.

A look at our offline production work: billboards, packaging, print catalogues and out-of-home campaigns for Sto, Synexus, Pepsico and more.

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Social Media·3 min read
Content CalendarHealthcare

Synexus UK. An English-language social media calendar for clinical research.

Planning a year of UK social content around science and health awareness dates, from British Science Week to World Mental Health Day.

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Social Media·3 min read
Content CalendarHealthcare

Synexus Poland. A social media calendar built around awareness days.

How we planned a year of Polish-language social content for a clinical research provider around global health awareness dates.

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Email Marketing·4 min read
ComplianceHealthcare

Synexus Poland. Email marketing in a highly regulated industry.

How we write newsletters for clinical trials in Poland: compliant, legally cleared, and still worth opening.

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HealthTech·4 min read
Paid SocialCRO

Global Teleclinic. Acquiring patients across 6 EU markets.

How we built sales funnels and creative that genuinely increased patient registrations.

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Construction·5 min read
Lead Gen

Climatic. Lead gen for modular construction.

The process, decisions and numbers behind a lead gen campaign in the modular construction industry.

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Clinical Research·6 min read
Compliance

Synexus. Patient recruitment across 9 countries.

Multilingual paid media and landing pages compliant with medical regulations across 9 markets at once.

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