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Synexus.com. Cutting landing page production from weeks to days.
How switching to a no-code landing page tool cut cost and turnaround time by up to 7x for a clinical trials recruitment site.
Every new landing page meant a 1-2 week round trip with an external agency, at a cost of 2,000-6,000 PLN each. In recruitment marketing, that lag is the difference between a campaign that catches a trial’s enrollment window and one that misses it.
What we did
- Rolled out Landingi.com as the page-building tool.
- Rebuilt the current page templates from scratch to match the brand book exactly, working directly with the design team.
- Rolled the tool out internally: access, training, handover.
The result
- Landing page turnaround dropped 5-7x, from weeks to a few days depending on complexity.
- Per-page cost fell from thousands of złoty to the price of decent hosting: about 20 PLN per landing page, per month.
- Built-in integrations added further gains: leads flow straight into the CRM with no manual handoff to sales or the call center, and interested leads get automated follow-up emails supporting the registration process.
- Because it’s no-code, non-technical staff can now edit pages themselves: if you can use PowerPoint, you can update the page.
Takeaway
The tool didn’t just make pages cheaper. It moved page-building out of the agency queue and into the hands of the people who actually know what the campaign needs to say this week.