Synexus UK. An English-language social media calendar for clinical research.
Planning a year of UK social content around science and health awareness dates, from British Science Week to World Mental Health Day.
The UK content calendar runs on the same logic as its Polish counterpart, rebuilt for a different audience, a different set of awareness dates, and a native English voice throughout.
What’s in the calendar
- British Science Week, positioning clinical research as part of the UK’s wider scientific culture, not a separate, clinical thing.
- World Mental Health Day, paired with a dedicated infographic breaking down the numbers in plain terms.
- A recurring psoriasis campaign, including a myth-vs-fact format that directly answers the misconceptions patients search for.
- Coeliac Awareness Day and Earth Day, keeping the calendar from reading as one long list of diseases.
Why the format holds up
Every post is written natively in English rather than translated, which matters more than it sounds: idiom, tone and even how a myth is phrased differ enough between markets that a translated post reads slightly off, and “slightly off” is enough to lose trust in a health context.
Takeaway
Running parallel PL and UK calendars on the same awareness-day structure keeps production efficient without making either market’s content feel like an afterthought.